If you neglect _________, then social media websites, including photo-sharing sites, can quickly diminish your reputation.

• A. Content calendar
• B. Media etiquette
• C. Brand strategy
• D. Photo editing

Answer: (B)

Online reputation hinges on how you communicate and behave on social platforms. The idea being tested is media etiquette—the way you interact, caption, tag, and respond in public spaces. Good etiquette means using a respectful tone, obtaining consent when sharing others’ photos, respecting privacy, and avoiding comments or posts that could be harmful or inflammatory. If you neglect this, negative responses can spread quickly across social media and photo-sharing sites, and your reputation can suffer fast because people judge you by how you treat others online. The other options relate to planning or technical quality rather than behavior: a content calendar helps you organize posts but doesn’t shield you from missteps; brand strategy guides overall messaging and consistency but isn’t the behavior aspect that most directly affects how you’re perceived; photo editing affects visuals, but neglecting editing doesn’t inherently undermine how you interact with others.