If you are using an expensive moisturizer on a client's face, you should avoid _________ if you're trying to sell this product to your client.

• A. Discussing fragrance options
• B. Comparing ingredients
• C. Highlighting exclusive packaging
• D. Discussing the cost savings of the generic brand

Answer: (D)

When you’re trying to sell a premium moisturizer, the emphasis should be on value and how the product meets the client’s skin needs. Highlight what makes it effective—the active ingredients, the skin they’ll achieve, the feel of the product, and any luxury aspects like fragrance or packaging that matter to the client. Bringing up cost savings from a generic brand shifts the focus to price and can undermine the perceived worth of the expensive product, making the client question whether they’re paying for genuine quality or just a higher price tag. By centering the conversation on benefits, results, and the premium experience, you strengthen the rationale for choosing the pricey option. Fragrance options, ingredient details, or exclusive packaging can be part of that value story if they’re relevant to the client.